Brand New is a blog set aside for analyzing and discussing logo re-designs that ripple through the industry. Always with an eye for the latest logo-overhauls, the authors clearly have a finger on the pulse of the industry. Following the paper-trail back, one quickly finds out that Brand New is an off-shoot of Speak Up, which is in turn a branch of Under Consideration. Under Consideration is one of the graphic design community’s biggest and brightest voices of advocacy, a collective of design professionals serving as the watchdogs of the communications industry. There’s lots to explore. Start with Brand New, and work your way up to Speak Up, and then progress to Under Consideration. That’s what we’re doing.