Admittedly, Fabricland isn’t exactly a fair subject for a graphic design critique. When it comes to being high-tech, Fabricland is proudly behind the times. The only cutting edge in sight is the pair of scissors on the sewing table. Nonetheless, each time we catch a glimpse of their logo, we can’t help but ask: who put the R in Fabricland?
For all the Canadians in the room, next time you drive or walk past your local Fabricland location, keep your eyes peeled for this: in certain versions of their logo, for no apparent reason at all, the R is coloured yellow.
First of all, highlighting a single letter in your logo is a disruptive, garish and confusing design choice. Secondly, it simply makes no sense. Why choose the R? If you really must highlight part of your name in an obnoxious yellow colour (which you shouldn’t), you could at least highlight a letter that makes sense. Maybe highlight the silly pun, or the first or last word in your name, or some key letters. Like one of these:
Now, all of the above choices are still tremendously, horribly, tacky design. But the highlighting at least makes sense, which is all we really need, want and expect from a fabric distributor. Show me you know how to put colours together, and I’ll trust you to sell me fashion and décor material. Probably.