http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/ Graphic Design Trends, Tips and Reviews Wed, 04 Jan 2012 17:43:11 +0000 hourly 1 http://wordpress.org/?v= http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-8741 Steve Jones Thu, 22 Sep 2011 21:23:39 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-8741 wolff olins sucks. they are a crap company and have always been. wolff olins sucks. they are a crap company and have always been.

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-7944 frannie Sun, 10 Jan 2010 12:27:27 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-7944 redicolous its awful redicolous its awful

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-5600 David Sherwin Sat, 27 Sep 2008 18:44:38 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-5600 Gawd, that logo is beyond retro... we've been arguing around the office about whether it sucks or not. Aren't you thankful that Vancouver's logo is so much more stately? <a href="http://changeorder.typepad.com/weblog/2008/09/make-the-olympi.html" rel="nofollow">Looks really good on the top of Whistler Peak too.</a> Gawd, that logo is beyond retro… we’ve been arguing around the office about whether it sucks or not. Aren’t you thankful that Vancouver’s logo is so much more stately? Looks really good on the top of Whistler Peak too.

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-5198 Kazam Abdulh Aluke Fri, 01 Aug 2008 02:12:11 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-5198 You should do a blog on Alberta Sheriff's.....good brand or not? You should do a blog on Alberta Sheriff’s…..good brand or not?

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-4920 John Tatom Sun, 01 Jun 2008 07:01:56 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-4920 Quite an astonishing choice -- however, in reviewing the half-dozen or so close runner-ups, it appears that all of the graphic designers involved shared a common timidity in their conceptions -------- polite, under - stated, lacking in punch, lettering scale too small for effect, and so on. This show needs a re-run if the London 2012 Olympiad is to sport a logo worthy of the greatness of the Olympic event, and the proud history of the Host City. Gratifying to see so much informed opinion and commentary. Quite an astonishing choice — however, in reviewing the half-dozen or so close runner-ups, it appears that all of the graphic designers involved shared a common timidity in their conceptions ——– polite, under – stated, lacking in punch, lettering scale too small for effect, and so on. This show needs a re-run if the London 2012 Olympiad is to sport a logo worthy of the greatness of the Olympic event, and the proud history of the Host City. Gratifying to see so much informed opinion and commentary.

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-309 Kevan Gilbert Online » Blog Archive » Additional awesomeness around the web Sat, 16 Jun 2007 13:10:53 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-309 [...] is our graphic design blog, and it’s really fun to read. Recently, we talked about the London 2012 Olympics Logo (twice, actually), furniture from Microsoft, anti-piracy dogs, and [...] [...] is our graphic design blog, and it’s really fun to read. Recently, we talked about the London 2012 Olympics Logo (twice, actually), furniture from Microsoft, anti-piracy dogs, and [...]

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-302 CJ Sat, 09 Jun 2007 07:17:47 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-302 Wolff Olins were responsible for a couple of other huge re-brandings in the 80s and 90s that also came in for a slating. In this instance it is hard to see where the £400000 has been spent. Maybe by the time 2012 comes around we will be in a huge 1989 revival and George Michael will be our ambassador for the games and everyone will be wondering what the fuss is about. I think this is unlikely though. It's rubbish now and it will be rubbish in 5 years time. Wolff Olins were responsible for a couple of other huge re-brandings in the 80s and 90s that also came in for a slating.
In this instance it is hard to see where the £400000 has been spent.
Maybe by the time 2012 comes around we will be in a huge 1989 revival and George Michael will be our ambassador for the games and everyone will be wondering what the fuss is about. I think this is unlikely though. It’s rubbish now and it will be rubbish in 5 years time.

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-301 The London 2012 Olympics Logo: What A Mess | position: absolute Sat, 09 Jun 2007 00:28:46 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-301 [...] and hard to find. London taxpayers are not only worked up about its appearance, which is clearly not in tune with current design trends, but also about the hefty price tag of £400,000 that design agency Wolff Olins attached to [...] [...] and hard to find. London taxpayers are not only worked up about its appearance, which is clearly not in tune with current design trends, but also about the hefty price tag of £400,000 that design agency Wolff Olins attached to [...]

]]> http://elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/comment-page-1/#comment-298 Alternative London 2012 logo designs : David Airey :: Creative Design :: Tue, 05 Jun 2007 10:58:53 +0000 http://www.elbowroomdesign.com/musings/178/the-cost-of-branding-london-2012-olympics-logo/#comment-298 <a href="http://www.davidairey.com/alternative-london-2012-logo-designs/" rel="nofollow">David Airey</a> said: "...Reaction [beta] remind us that the client is just as responsible as the design agency. Elbowruminations throw Miami Vice and WHAM! into the mix. Chris at Thermal calls it a garish little squiggle. Seth Godin reckons it's just a jaggy picture..." David Airey said: “…Reaction [beta] remind us that the client is just as responsible as the design agency. Elbowruminations throw Miami Vice and WHAM! into the mix. Chris at Thermal calls it a garish little squiggle. Seth Godin reckons it’s just a jaggy picture…”

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