Comments on: The Cola Wars: Pepsi & Coke duke it out with new design tactics http://elbowroomdesign.com/musings/184/the-cola-wars-pepsi-coke-duke-it-out-with-new-design-tactics/ Graphic Design Trends, Tips and Reviews Wed, 04 Jan 2012 17:43:11 +0000 hourly 1 http://wordpress.org/?v= By: Kevin http://elbowroomdesign.com/musings/184/the-cola-wars-pepsi-coke-duke-it-out-with-new-design-tactics/comment-page-1/#comment-307 Kevin Tue, 12 Jun 2007 19:01:10 +0000 http://www.elbowroomdesign.com/musings/184/the-cola-wars-pepsi-coke-duke-it-out-with-new-design-tactics/#comment-307 Pepsi's designs remind me of their "cool cans" in the 90s, but much blander. They must have let a committee weed out all the interesting ones - there certainly won't be any neon SEX this time around. A drop shadow behind script seems especially dumb so I'm glad they got rid of that. But I would have left out the slogan and stuck with the more pronounced swoosh. Pepsi’s designs remind me of their “cool cans” in the 90s, but much blander. They must have let a committee weed out all the interesting ones – there certainly won’t be any neon SEX this time around.

A drop shadow behind script seems especially dumb so I’m glad they got rid of that. But I would have left out the slogan and stuck with the more pronounced swoosh.

]]>