Comments on: Good Design: RBC retirement ads http://elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/ Graphic Design Trends, Tips and Reviews Wed, 04 Jan 2012 17:43:11 +0000 hourly 1 http://wordpress.org/?v= By: Andrew http://elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/comment-page-1/#comment-4909 Andrew Thu, 29 May 2008 04:15:27 +0000 http://www.elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/#comment-4909 I stopped and my jaw dropped. I may have left the bank having forgotten to make my deposit. I definitely left the bank wishing I had been that clever. The ads weren't up long (or I don't make many trips to the bank), I remember being disappointed the next time I dropped in to drop a cheque and they were gone. I stopped and my jaw dropped. I may have left the bank having forgotten to make my deposit.

I definitely left the bank wishing I had been that clever. The ads weren’t up long (or I don’t make many trips to the bank), I remember being disappointed the next time I dropped in to drop a cheque and they were gone.

]]> By: Amy http://elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/comment-page-1/#comment-4861 Amy Fri, 02 May 2008 15:10:01 +0000 http://www.elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/#comment-4861 I think the designer who came up with the idea for this ad was sitting in their office, trying to put off the dull bank ad, daydreaming of the good ol days at school during boring math classes when they would try to spell things in their TI-83 scientific calculator and show their friends how clever they were. Thats what these ads remind me of...how clever I thought the first person that showed me you could make words out of numbers! It's those "ah ha!" moments that make me excited about designing, and coming up with ideas that you know are just creatively perfect. And even more so, knowing how much of a nerd you are when you are excited about going through every font in your library trying to find the perfectly fitting numbers. Another thing I noticed is how RBC isn't really trying to push their brand on viewers of this ad, judging by the size and placement of their logo. I think they are past the point of trying to get their name out there, and more want to draw customers in and choose their bank over others because they focus on "health, family, and travel". Great Jaerb RBC. I think the designer who came up with the idea for this ad was sitting in their office, trying to put off the dull bank ad, daydreaming of the good ol days at school during boring math classes when they would try to spell things in their TI-83 scientific calculator and show their friends how clever they were. Thats what these ads remind me of…how clever I thought the first person that showed me you could make words out of numbers! It’s those “ah ha!” moments that make me excited about designing, and coming up with ideas that you know are just creatively perfect. And even more so, knowing how much of a nerd you are when you are excited about going through every font in your library trying to find the perfectly fitting numbers.
Another thing I noticed is how RBC isn’t really trying to push their brand on viewers of this ad, judging by the size and placement of their logo. I think they are past the point of trying to get their name out there, and more want to draw customers in and choose their bank over others because they focus on “health, family, and travel”.
Great Jaerb RBC.

]]> By: Norman VEP http://elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/comment-page-1/#comment-4853 Norman VEP Mon, 28 Apr 2008 18:34:19 +0000 http://www.elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/#comment-4853 I agree with Shermel - there's so much more that can be done by advertisers and I found that RBC did well with these ads. I think their entire campaign of RBC First is well done and appealing. I'm now a RBC customer... but only because they were the only ones who would approve my line of credit :) Have a grand day I agree with Shermel – there’s so much more that can be done by advertisers and I found that RBC did well with these ads. I think their entire campaign of RBC First is well done and appealing. I’m now a RBC customer… but only because they were the only ones who would approve my line of credit :)

Have a grand day

]]> By: Shermel http://elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/comment-page-1/#comment-4725 Shermel Thu, 27 Mar 2008 06:55:56 +0000 http://www.elbowroomdesign.com/musings/424/good-design-rbc-retirement-ads/#comment-4725 RBC clever ads uses that typographical lesson of cut out type and playing it. If only all advertisement was more about refreshing the eye then catering to the sex sells formula of todays one shot ads. RBC clever ads uses that typographical lesson of cut out type and playing it. If only all advertisement was more about refreshing the eye then catering to the sex sells formula of todays one shot ads.

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