From all my experience in business, i think its important for a company to find its ’sweet spot’ as well. To do all these things i also think that its very important to have certain processes in place.

To do all this its important to MANAGE your business and marketing processes. i’ve been developing a solution to some of these problems related to processes – a project collaboration tool called Deskaway . A free version exists and an enterprise version is not too expensive either. The point is, if processes are in place then a company can easily focus on the finer aspects of one’s work (which is important for a small business to scale up).

Project Collaboration tools such as Deskaway help not only for managing business processes but also marketing processes for small businesses and that’s primarily because (as you correctly pointed out) – one singular image has to be conveyed. By managing the communication that people send out in a more effective, collaborative manner, the business – at the end of the day emerges as the winner.