The beginning of July signals a variety of different things for a variety of different people who understand the significance of the Calgary Stampede. For the locals, it’s either high time to get out of town or entertain the option of staying at home to face the prospect of digging out your craziest cowboy shirts and sneaking sheepishly into work for pancake fueled chaos. For tourists, it’s time to cram your kids into the station wagon and head on down to the Stampede Grounds for the smell of livestock manure, cotton candy, and puke inducing entertainment options. Personal preferences aside, the beginning of July certainly offers choice and does so at a frenetic pace. In a similar fashion, this post offers a variety of thoughts in a comparable format. Hold on to your hats!
Our first subject for discussion is the matter of The Real Canadian Superstore’s low-cost alternative called “No Frills”. You’ll find this supermarket in most small towns where people don’t seem to mind shopping at oddly named grocery stores. You’ll also find that this newly launched brand looks remarkably similar to Oh Henry! chocolate bars. We are unsure whether this was caused by a marketing team with a sweet tooth or just a meaningless coincidence.
As No Frills is to The Real Canadian Superstore, so Koodo Mobile is to Telus. Koodo is Telus’ cellulite busting low-cost cellular carrier who’s ads have been all over the mainstream media for the last few months and certainly deserve mention for their 80′s style fitness routines and outrageous spandex-clad models. Koodo was introduced to compete with Solo Mobile, Bell’s low cost alternative, and Fido from Rogers. The ads are fairly clever and attractive to a hip, young audience who appreciates nonsense and irreverence. Perhaps the most un-nerving aspect of this recent campaign is the offer to eliminate the system access fee as if it’s never been needed while at the same time, Telus customers still have to pay this outrageous $7 charge on a monthly basis. It’s the same gall-darn company for goodness sake! Something should be done about this.
Wealthstreet’s New Offices
Switching gears, we’d like to bring to your attention the bizarre new offices for Wealthstreet, a Calgary based investment organization. This multi-coloured, Eastern influenced building is entirely out of context as you arrive to discuss your mutual funds. This is until you realize that its previous occupant was an overpriced Oriental restaurant. Although it seems a wise investment to purchase prime commercial space on MacLeod Trail for the future, conducting business in such a strange setting may discourage some potential clients from taking Wealthstreet seriously. Some work on their non-uniform corporate identity may also be advantageous to the future of their marketing plans as it seems to appear differently online and in real life. Just some food for thought if you don’t mind the pun.
Live at Luna
While we’re on the subject of architectural choices, the beltline is a certainly the place to be for residential real estate opportunities. Luna is a new building scheduled for
completion construction this summer. If the advertising is any indication, this building will be intelligently designed. Currently, the billboard promoting the site is nicely designed with simplistic elements, excellent rendered artwork, and a well chosen domain name that’s easy to remember. To top it all off, the moon in the billboard has been created by cutting out the wood to reveal an illuminated panel that makes the moon/logo light up at night. Nice touch.
2008 Stampede Advertising
This post would not be complete if we failed to mention this year’s Stampede advertising. Above is one billboard in series of people ripping off their shirts to reveal true western spirit underneath. Consider it mentioned and have a happy Stampede!