Last week, the full look for the Vancouver 2010 Winter Games was unveiled, from the sport pictograms to the colour palette. Without boring you with too much commentary, we’ll let you dive right into a wide selection of original illustrations, brilliantly-chosen textures and colours, and a brand that’s filled with style and personality.
The Branding Process
Could this be one of the best graphic identities in Olympic history? Leave your thoughts below. How do we fare against China? Better than Montreal ’76? Worse the London 2012? The designs haven’t quite had the time to say hello to the world yet, but at first blink, this brand makes me proud to be Canadian. What are your thoughts?