Comments on: Friendly Giants: Cuddly new logos for huge companies http://elbowroomdesign.com/musings/486/friendly-giants-cuddly-new-logos-for-huge-companies/ Graphic Design Trends, Tips and Reviews Wed, 04 Jan 2012 17:43:11 +0000 hourly 1 http://wordpress.org/?v= By: Veronica http://elbowroomdesign.com/musings/486/friendly-giants-cuddly-new-logos-for-huge-companies/comment-page-1/#comment-5805 Veronica Mon, 03 Nov 2008 17:19:11 +0000 http://www.elbowroomdesign.com/musings/?p=486#comment-5805 The Walmart one gets me the most. As in, wow is it obvious what they're going after. The sun symbol (which has what to do with the Walmart brand?) paired with the "live better" calls to mind going green, solar energy, etc., which is the subliminal association I think they wanted. The Walmart one gets me the most. As in, wow is it obvious what they’re going after. The sun symbol (which has what to do with the Walmart brand?) paired with the “live better” calls to mind going green, solar energy, etc., which is the subliminal association I think they wanted.

]]> By: Zach http://elbowroomdesign.com/musings/486/friendly-giants-cuddly-new-logos-for-huge-companies/comment-page-1/#comment-5800 Zach Sun, 02 Nov 2008 23:27:15 +0000 http://www.elbowroomdesign.com/musings/?p=486#comment-5800 I haven't seen any Walmart fully embrace the new logo yet, only small changes to interior signage. It seems quite a task to rebrand Walmart, yes this new logo is fresh and much more inviting but until the actual interior design of the stores themselves communicates a better user experience they will still be fluorescent light / mega impersonal / WALMART. Also, their symbol looks like a ceiling fan. I haven’t seen any Walmart fully embrace the new logo yet, only small changes to interior signage. It seems quite a task to rebrand Walmart, yes this new logo is fresh and much more inviting but until the actual interior design of the stores themselves communicates a better user experience they will still be fluorescent light / mega impersonal / WALMART.

Also, their symbol looks like a ceiling fan.

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