You’ll find this logo in the produce department at your neighbourhood Safeway store. The use of colour and balance in this logo is great, with every line leading the eye to the centre of the image. Retro fonts and bursting rays hark back to the reliable, wholesome design style of the 1940s. All of the colours used are colours of fresh fruit, rich vegetables and fertile earth. Even the shape looks like something you could cut open and eat. The use of fonts are fresh and lively, and on a brown background, it’s perfectly excecuted. This is some mighty fine designing.
Not convinced? Check out our counterpoint example, a malnourished produce logo currently trying to get away with “freshening up” the side of a Mandarin orange box.