Category Archives: Technology

Design and technology. Friends forever. The technology category is full of gadgets and gizmos that have proven to improve our work and life.

So Many Questions!

Whether you have a busy family with a growing love of idevices or a situation where you have a phone for work and for home, it can tricky managing it all. I know you’ve got questions:

“What happens if I quit my job?”

“What happens when the kids grow up and move out?”

“How many accounts do you need for all of this stuff?”

Let’s sort it out.

One person, one account, one computer

A good rule of thumb to consider when it comes to iTunes is each account should be attached to a person who can support themselves financially. As the family decision maker use your main itunes ID for your family’s account, use your current  account, don’t create a new one. At work, continue to use your personal Apple ID for your work iphone or ipad.

This provides you with the ability to make changes, locate devices and maintain general order without having to remember any additional usernames or passwords.

Dedicate one computer as your iTunes computer. Each device gets synced to it. You’ll know what’s on it in addition to having the purchase history.

As your kids grow up and leave home, it’s time for their own account. Music is DRM free so they can copy what they want to take. Their graduation present can include an iTunes gift card to pay out their app and game investments over the years.

Remember: One person, one computer, one account.

Remember: One person, one computer, one account.

Devices change, Stuff remains

As life changes, so will your electronics. Using one Apple ID will allow you to consolidate your music and apps in one account despite changing phones over the long term. You’ll have access to download content you’ve already purchased onto any device you sign into.

This makes the most financial sense from a family perspective too. Whether you share taste in music or not, there is guaranteed to be some overlap.

As devices change, whether you change jobs or lose phones, you can track and wipe them from one iTunes account.

Paying for it all

In a family situation, share your password with everyone and remove your credit card information from your account.

Each member of your family can then add money to your account using iTunes gift cards. Predictably, in this scenario, the owner of the redeemed gift card will rush to download purchases before anyone else discovers there is credit in the account. Or they’ll very purposefully add credit to pay for only the music they need at the time.

For your work devices, buy a gift card and expense it if there are apps you need that are work related.

Hopefully that helps you keep up with the demands of current technology. Any other tips and tricks that you use, leave them in the comments!

bad ideas in social media

Three thumbs down for dumb ideas!

We’ve all heard the Social Media marketing buzz and it may well be a valuable tool with direct positive impact on your bottom line. It can just as easily become a productivity drain, a mindless noise generator and the biggest distraction to a communications plan you’ve ever endorsed. If you are going to do it right, consider avoiding these common pitfalls:

Don’t Measure your Success in Followers

If your Key Performance Indicators (KPIs) are based solely on how many people like or follow you, you may need to reconsider your approach. The reason they like you is more to the point. And if you look deeper at the products or services you offer, the reason they like your product is what you should be truly devoted to. Create goals that revolve around the premise of executing business goals using social, not social for the sake of being popular.

Don’t Beg for Social Favours

Asking people to follow you, like your page, re-tweet or check-in is like telling a story to a friend and asking them to tell someone else. You don’t need to encourage your followers to share your information if your content is great, they simply will without questioning it. If they do share your content upon request, their superficial interest on the subject will be easily detected and your reach will be very limited or your reputation negatively affected. Instead, make your content interesting and awesome, craft story around your product and be inventive. If you resort to giveaways, you’ll assemble a loyal following of freeloaders.

Don’t Peddle Corporate Wares on Facebook

Selling office furniture and chloroplast signage or anything people don’t feel a personal connection to on Facebook is a ridiculous idea – it’s like selling insurance over dinner. If you are selling business to business, social media is probably not an avenue you want to pursue with vigor. Instead, redouble your efforts on a powerful, sales focused website, ensure it’s easy to use and use analytics to improve it.

Don’t be Uninformed

If you don’t know what people are saying about your product or brand, how can you make informed decisions on how to engage socially? Powerful monitoring tools exist that can help you capture conversations in the social sphere that matter to your business. Before jumping in with both feet, find out what discussions are happening and then you’ll know how to add value. Without this insight, it’s all noise.

Social media can be an effective tool in your Marketing toolbox but only with careful deliberation on your goals and creative consideration on your execution. Be mindful of ROI, be a good friend, and always bring your strategy back to the context of existing as a business. If you don’t, you’ll look back on these years and marvel at the amount of time you wasted chasing social approval rather than profit.

 

wordpress robber

Protect your blog against bad people.

If you’ve ever fallen victim to a WordPress hacker, you are familiar with the rage pulsating through your veins as you reassemble your digital things. If you haven’t, your future self will thank you for taking the necessary precautions needed to prevent this from happening to you.

Default to Strength

The first thing you need to consider is the way you choose username and passwords. Do not use “admin” for your username or your password. This is default and hackers count on it. Ensure your password is unique and strong. Choose a username that is not your e-mail address. As much as it’s a pain to create new information, this is the weakest point of unauthorized entry and it’s worth the creativity.

Injection Protection

WordPress uses the prefix “wp_” as the naming convention for all the database table prefixes. By leaving this information as default you allow malicious automated scripts to inject your database with gross stuff. When you’re installing WordPress, have a look in your wp-config file for

$table_prefix = ‘wp_’;

and change

“wp_”

to something unique.

Block Access

Put up another roadblock by password protecting your admin folder. You may consider this overkill but believe me, you are better safe than sorry, especially if you are being counted on to protect client sites. In your hosting panel or htaccess file, set-up folder protection and use a different username and password than your WordPress login info. You now have two locks on the door.

Plug-in Power

In addition to keeping all your plug-ins up to date, there is a trusty plug-in called WP Security Scan that will scan your install and recommend ways to tighten things up. It will help you hide your version of WordPress and take away any clues from your sites Metadata so that nosy people won’t be even be able to pick up a CMS scent.

Keep your back up

Alas, if it can be built, it can be hacked. Always ensure you have a back-up and a plan for dealing with emergencies so you can get back up and running as quickly as possible.