Give it some time and everything old will become new again.

I’m too young to remember the telegram but from what I’ve read, it’s a short concise message to someone far away. Telegram style is a way of writing that attempts to abbreviate words and pack as much information into the shortest possible number of words and or characters as possible.

Sound familiar?

Incidentally, you can still send telegrams if you have distant relatives that don’t respond to telephone calls, emails, fax or smoke signal.

Way back in 1886, some people were using the telephone and other people were trying to find a fair way to make those people pay for it. Angry diatribes printed in the newspapers were common, subscribers were up in arms over ridiculous fees and nobody could agree on whether usage based billing was justified.

Sound familiar?

Remember calling cards? You may have used them in college to keep long distance relationships intact or to call home from a European phone booth. Well, they’re back! And they are not only a solution for 25 cent a minute mobile long distance charges, they are a way to make a statement about your statement. In Canada, fair competition regulated by the CRTC, is an effort by the government to encourage competition and fair pricing in technology. However, Canadians are still paying some of the world’s highest cell phone bills.

Calling cards are a backwards way of saying yes to savings and no to outrageous fees.

Here’s how:

  • Invest $20 in a 900 minute calling card.
  • Download a free iphone app that remembers and auto-dials the access number and PIN. It even allows you to customize a timed response based on the voice prompts you receive when you dial in.
  • Never pay carrier fees for long distance again!

Whether you’re in Canada or the U.S. this is an easy way to take advantage of history repeating itself.

The official logo of the London 2012 Olympic games is turning five next year. Like most growing children, this logo’s naturally developed affinity for trouble-making is the defining characteristic that we’ve come to love as proud global guardians of the Olympic identity.

The initial reports, post unveiling ceremony, were scathing and unkind. Blogs and their readers were quick to pan the logo and spew hate at Wolf Ollins, the agency involved in it’s creation. Elbowruminations was also on the scene back in 2007 covering the hype. Kevan defined the logo nicely with a simple equation: Inukshuk + 1989 = the logo.

With the Games quickly approach, has this $840,000 investment appreciated in value since it’s rocky introduction as an epileptic trigger and most recently, a zionist symbol and a sure sign of a pending alien invasion.

I am tempted to say yes.

Not because it’s nice but because it’s still horrible and horrible is what we want.

Remember 2007? It was boring and so were we. Entertainment was defined by the ipod clickwheel! The design inspiration for the year – 2007 was at the height full of swooshy istock swirls. Ack! Just look at us now. We don’t even press buttons anymore. Fashion has no rules. In fact, dressing up in old clothes with huge out-dated glasses is the height of hipster fashion.

If you ask me, as gaudy as the logo appeared five years ago, I think we’ll be ready for it. With Arab Spring in full swing and the “no reason riots” in Vancouver and England complete, people are tired of behaving properly and following boring rules.

As we have learned, violence causes unwanted destruction and pain – which is inconvenient. We need something less violent to break us out of this deep rut of political and economical dissatisfaction. What better way to express our discontent than through awful design. This logo does not conform to any laws. It remains physically unwilling to bend to any social norms. It’s belligerent, unashamed, narcissistic and itching for a screaming match with a person of authority.

It seems like that’s how we feel these days.

Which is why we have the perfect logo for London 2012.

Thank you, Wolf Ollins. You know us so well.

While it’s old news now that the advent of iOS 4 brought iphone owners a modern way to organize apps with folders, the practicality of deciding how to group similar apps remains a primitive notion.

The commonly accepted practice remains asking yourself a series of technical questions about the app’s functionality and then grouping them according to purpose. I have been following this procedure since being introduced to folders and it has been fraught with difficulty.

Is the calculator a utility or a productivity tool? Does the address book belong in the reference or social folder? After finally making an educated decision on how best to file an application, I was then faced with the problem of relocating it for use. This wasted valuable time. Time I could be using to abuse bandwidth based billing limits with.

I am happy to report that this issue no longer plagues me! I have a achieved iphone freedom and I have done so using the power of colour.

iphone home screen

I found that even when utilizing the correctly named function-based folder structure, I was still reliant most of the time on locating the application by it’s prominent colour scheme. This often proved itself when someone else was using my phone and I would be helping them locate something. I would tell them what it looked like rather than where it lived. I probably couldn’t even tell you the names of my folders for that matter.

light blue folder

The dynamics of this new system is easy. Each folder has a colour. Similarly coloured apps are placed together. Most apps are brand driven which lends itself well to recognition by colour.

If you want to try it, please feel free. All I ask is that you put the seconds you save toward something more meaningful than I do – like talking to someone face to face about something other than this.