elbowruminations | Graphic Design Trends, Tips and Reviews Graphic Design Trends, Tips and Reviews

Is the economy letting you down because the economy getting your clients down? If this is the case, you might be looking for other means of employment. Even if you are not in a position where you need to look for new work, this post provides some hot tips where to look and where not to.

Recruiters
Graphic Designers don’t fit the mold, they tend to run solo or congregate in like-minded groups. With this being the case, recruiters don’t typically deal with designers on a regular basis and as a result, don’t understand how to find work for them. Unless you are lucky enough to have a good connection with a recruiter who knows you personally and feels confident placing you, don’t bother going this route.

Job boards
Your first stop when visiting online job boards should be The Society of Graphic Designers of Canada. Jobs from across Canada are available from a variety of industries. You will also be assured that the design of this website is pleasing to the eye which I’m sure is something you’ll appreciate. Continuing on the tour of job boards, be sure to drop by Freelanceswitch.com and Krop. Both of these sites list design opportunities, however they may or not have local relevance for you.

The Classifieds
It’s important to scour the classifieds, as archaic as that practice may sound, some of your best leads could come from kijiji.ca or craigslist.org. On Kijiji, you will discover the best results by searching your city for graphic design positions. On Craigslist, the well organized categories will allow you to visit art/media/design or web/info design for jobs that may be up your alley.

Career Finders
Perhaps the most traditional of online sources for jobs of any sort are websites like monster.ca, workopolis.com, and regionalhelpwanted.com. Monster.ca is seemingly the most useful of these as it provides you with the ability to save searches and receive frequent email updates that match your specifications.

Outsourcing Sites
The ubiquity of world wide internet accessibility has given rise to the concept of easy online outsourcing. Finding work, or finding talent is as easy as visiting sites like getafreelancer.com, elance.com, and odesk.com or even crowdspring.com (which is more a contest website than a job website). You will find a lot of work on these websites but you will also find a tremendous amount of competition as you are bidding against like minded professionals from many different economic situations . If you are planning on finding work via any of these sites, be prepared to work for a lot less than you may be accustomed to.

Aggregation Sites
Without a doubt, your most useful tool in fighting unemployment is the rise of aggregators in popularity and functionality. These are websites that do the searching for you, visiting all the websites you’d want to check and assembling the results for your review. There are three websites that do this job quite nicely. SimplyHired.ca, Indeed.ca, and Eluta.ca are great places to continue your search without expending the effort of clicking from site to site.

Good luck! Your dream job is out there somewhere, you just have to find it.

Shopping for a good WordPress theme for your blog can be a huge challenge. How do you find one that has all of the elements you need, but still feels original? It seems like anything on the main WordPress Theme Viewer is either forgettable or inadequate, and many of us lack the technical skills to develop a fully-customized theme. Here are six quick tips to help you conquer the boring blog blues, and come out with something that original and dynamic.

Start with the WordPress Themes Directory. As you begin to identity things that work and things that don’t, you can borrow some of the searching tips below and migrate over to Google for some queries YOU think of that span the wider web.

1. Search by most recent: sometimes the newest WordPress themes are the most advanced and original, so limit your searching by including the current year, or just the past 3 months, etc.
2. Find one theme you ALMOST like, and visit the homepage of the designer of THAT theme. It’s likely that he/she has created other themes that will be up your alley. Some of my favourite WP theme designers include Allan Cole and Darren Hoyt
3. Look for themes that are compatible with the latest version of WP (at the time of writing, the current version 2.7, with 2.8 is currently in beta). Again, like tip 1, it ensures your theme will be new and pretty original — for the time being.
4. Check out people’s personal stashes of WordPress-related bookmarks on del.icio.us. (Here’s mine.)
5. Find out what specific style of WordPress theme you want, and narrow your search down to those types. For design professionals and illustrators, I’d recommend using queries like “portfolio style wordpress theme” or “photo blog.” Other possibilities might be things like “magazine style” or “2-column.”
6. Use search.twitter.com to look for themes that are making people talk. On Twitter, following entities I Heart WordPress will give you some pretty good re-tweeted tips.

Of course, any theme you choose will depend on you to take it to the next level with your customizations: modify it enough to make it truly your own.

History has rewarded the graphic designer for being aloof, elusive, and eccentric. Unpredictability in both pricing and productivity, slavery to sudden fits of mis-communcation, and being too creative to play well with others are all reasons why we don’t fit well into today’s corporate reality.

If success and freedom as a freelancer is your goal, it may be time to make yourself aware of the common stereotypes associated with the Graphic Design industry.

Creativity is Not King

It’s certainly not something you hear very often and as a graphic designer it’s probably a statement that makes you cringe. More importantly than the level of creativity and innovation you bring to the table, your biggest asset is your ability to meet and exceed the expectations of your client. Although a wise client with submit to your professional direction, it’s important that you are willing to swallow your pride and sacrifice creative elements if it makes your client happy with the work you produce on their behalf. As a designer, despite your desire to excel creativity, when it comes to providing great customer service, your client is king.

Pick up your Phone

It’s tempting to get in a groove and isolate yourself until you are happy with a final result. Resist this temptation. Be aware that the level of service you offer is influenced by the accessibility you provide for your clients to ask questions and receive status updates. Return e-mails and voice mail within 1 business day and establish a reputation of being reachable the majority of the time. Be proactive in your efforts to be a good communicator and call a client before they call you, in doing so you will ensure your client feels respected and in control of their marketing efforts.

Make Sure the Price is Right

In addition to the uncertainty faced by business people to easily access creative professionals in a timely manner, the worrisome subject of cost is also a difficult issue often encountered. Before you present pricing, ensure you have your information organized and accurate. On larger projects where subcontractors or outside suppliers are involved, be sure you outline the scope of the project clearly to your client and the establish the responsibilities of each supplier you choose to work with. Receive written quotes for printing, development or writing and issue your proposal in writing as well. Do not make vague estimates a part of your quotation process. Take billing seriously, even as seriously as eating the extra cost of a project if you go over budget. By absorbing a small amount of money here and there, issuing an invoice that matches a proposal is far better than losing the trust of a client. I think you would expect the same in any other purchasing situation and by adopting this perspective, it will encourage you to be more careful with your numbers.

Nice to Meet You

Virtual tools make working together easy. If you work with clients that are not local, take advantage of technology to communicate well. If you find yourself working with a client who does work close by, make time, when it’s appropriate to meet over coffee, get proof sign-off in person, or even deliver a final printed product once in a while. By making yourself a part of your clients’ reality, you are making a case for a continuing business relationship. As technology makes working with anyone, anywhere a viable option, your local presence may be the reason a client is comfortable working with you.

Spell Check

Good grammar and spelling are often overlooked in favour of correcting pre-flighting issues or troubleshooting interactive elements. Especially in print design, one word spelled correctly can be the difference between success and epic failure. By using spell check often and paying attention to the little things, your client will never know just how close they were to being unsatisfied.

Every graphic designer is creative. Being creative and knowing what your clients expect in terms of customers service will give you the edge you need to compete and succeed as a Graphic Designer.